Manhattan Coffee Shop
Brooklyn Coffee Shop
A finely ground powder of specially grown and processed green tea leaves mixed to order with a bit of water and steamed milk
Mixture of our matcha and housemade lavender syrup with a choice of your milk
Housemade strawberry sauce mixed with our made to order matcha concentrate with a choice of your milk
Matcha is made from powdered green tea that’s been steamed, dried and ground. Young, shade-grown green tea leaves are the best. Matcha has been around for centuries in places like Korea, but the trend has just started in the US. Now, matcha is everywhere. You can have it as an iced latte or a hot matcha latte near me, depending on your mood. Of all the teas, green tea has the oldest history. Known as an ancient meditation tool, green tea in NYC became a wellness tea in the late 20th century. At White Noise Coffee, we make our green tea by steeping whole, ungrounded tea leaves in hot water. If you’re in Midtown Manhattan or Downtown Brooklyn, look for a green tea or matcha near me. You’ll find us. Matcha tea is a part of our heritage, and we showcase Korean matcha alongside drinks like coffee and hot chocolate. Pair your matcha or green tea in NYC with any of our breakfast, brunch or lunch options.
What sets apart the matcha and green tea in NYC is how the leaves are processed. Matcha tea is made from finely ground tea leaves, so its nutrients are concentrated. While it contains some caffeine, matcha promotes calm instead of jitters thanks to the amino acids in the leaves. Green tea, on the other hand, creates a delicate infusion with low caffeine, but enough lift. Regular tea undergoes more oxidation, giving it a stronger flavor. These teas typically come in bags or loose leaf, rather than finely ground whole leaves. Other differences include the tea’s:
We start at the beginning: in the tea fields. Korean green tea leaves are shade-grown a little less than the Japanese, giving it a brighter, grassier and earthier flavor. While Japanese matcha possesses a deep, creamy umami taste, Korean matcha is a gentle wake-up call in a cup. We get the youngest, most tender leaves from the early spring harvest. After plucking them, the leaves are steamed to prevent oxidation and then dried. The tough stems and veins are removed, leaving the soft leaves, called tencha. How our partners harvest and process the tea leaves enable us to achieve a genuine taste. Most Koreans can taste the difference; you can too. As a Korean-American, I’m reminded of my roots every time I take a sip of matcha. Good Korean matcha is:
In 2025, NOK became the first Korean ceremonial-grade matcha brand tea launched in New York City. Developed within the walls of White Noise Coffee, NOK is really its own company. It’s a brand built to introduce Korean matcha to the U.S. It uses the same uncompromising discipline and craft that defines our coffee. White Noise Coffee and NOK are proof that no matter how ordinary our beginnings may seem, we can create something extraordinary with discipline and vision. White Noise Coffee now stands at the intersection of tradition and innovation. To develop a space where coffee, culture and community come together, we take pride in:
If you’ve ever searched for matcha near me or a matcha latte near me in Midtown Manhattan or Downtown Brooklyn, you find White Noise Coffee. We understand the beauty of making a true Korean matcha. We prepare your Korean matcha so it delivers authentic flavor with every sip. We’re proud of the vibe of our café’s ambiance, so come check us out. Whether you choose a frothy matcha latte near me or a soothing cup of green tea in NYC at White Noise Coffee, we serve you our best. Enjoy the best Korean matcha near me, and pair it with your choice of our fresh pastries. Once you try one, it may become your new favorite. Contact White Noise Coffee to have your Korean matcha waiting for you when you arrive.
White Noise Coffee makes every effort to ensure product quality, freshness, and accuracy of information; however, coffee is a natural product and flavour, availability, and roast characteristics may vary. Products may be processed in facilities handling common allergens including nuts, dairy, gluten, and soy. Delivery times are estimates and may be affected by third-party carriers. Coffee products contain caffeine and are not intended to diagnose, treat, cure, or prevent any medical condition.