Sustainability

How Does White Noise Coffee Ensure Its Sourcing Is Sustainable?

Sustainability at White Noise Coffee starts long before your coffee arrives at the counter. We only collaborate with suppliers and farms that uphold our principles of accountability and openness. We put more effort into developing relationships based on trust and care than we do on finding the cheapest solutions.

At White Noise Coffee, we’re globally committed to the sustainability of our coffee shops. We source beans from farms in numerous regions, each known for distinct flavors and excellent quality. We provide you with a variety of exceptional coffee experiences from farms that uphold moral and ethical standards, from sourcing Korean matcha straight from Jeju Island to choosing espresso, decaf and organic coffee beans globally.

How Does White Noise Coffee’s Sourcing Support the Environment and Communities?

Every cup of locally roasted coffee you enjoy represents the choices we make to protect our environment and to uplift the communities who grow our beans. And by relying on our own coffee roastery to supply both of our NYC locations, we reduce our carbon footprint in New York City dramatically.

Eco-friendly sourcing practices also help protect the environment abroad and in-country. Farmers grow coffee under natural shade and use gentle methods to keep pests away by avoiding heavy chemicals. The harvests we support undergo water-saving processing methods that protect nearby rivers and streams. Key actions White Noise Coffee takes to benefit the environment and coffee-growing communities include:

• Equitable pay for farmers.The farmers we work with are paid a living wage to support their families and grow local economies.
• Transparency in the sourcing.You know exactly where your coffee and matcha are sourced from.
• Lower environmental impact.Direct sourcing reduces waste and carbon emissions.
• Biodiversity protection.Partner farms protect native trees and replant forests to provide habitat for wildlife.

How Does White Noise Coffee Reduce Waste in Its Cafes?

At White Noise Coffee, we integrate coffee shop sustainability into daily routines to minimize waste, protect the environment and create a better experience for our customers. Both coffee shop locations focus on reducing waste through thoughtful and practical actions. We look for ways to help the planet without giving up the quality and flavor you love. Some of our key practices include:

• Eco-friendly cups and lids. We use recyclable and compostable cups and lids so you can sip guilt-free.
• Bring your own mug. Pop in with your favorite mug and get a small thank-you for helping reduce waste.
• Smart inventory. We keep a close eye on supplies, so nothing goes to waste, and nothing leaves you waiting.
• Easy recycling. Bins are right where you need them, which makes recycling simple and stress-free.

Even the little things make a difference. Saving water at the espresso machine, switching to LED lights and using energy-efficient equipment all add up. We also look for easy ways to save energy and resources every day. These efforts strengthen our coffee-shop sustainability mission while maintaining a welcoming cafe vibe and atmosphere.

How Does White Noise Coffee Engage with the Local Community to Promote Sustainability?

Community engagement is at the heart of what we do at White Noise Coffee. We believe sustainability thrives when people, businesses and the environment work together. By connecting with our community at both our Midtown Manhattan coffee shop and Downtown Brooklyn coffee shop, we extend the impact of our sustainable practices beyond our doors. Some ways we engage with the community include:

• Educational workshops and events
• Local retail and restaurant partnerships
• Community feedback programs
• Sponsorship of healthy events

Your participation strengthens the collective effort to reduce environmental impact, support local economies and educate others about sustainability. Contact White Noise Coffee to discover our sustainability initiatives and upcoming workshops. Join us and find out how you can help create a greener and more responsible coffee culture.